There is all this talk about Facebook fatigue and 60% Twitter users stopped using after 30 days all comes down to a phase in usage of social media. Interesting post by Dom Sagolla on stages we go thru in using social media. I agree and was able to relate to most of these stages. These stages in my mind apply to conversational media rather than entertainment. I am assuming usage of youtube and such continues to have a different usage pattern than facebook, twitter, orkut, tumblr, etc.
Getting overwhelmed with junk on Facebook? Annoyed by random spam targeting you? Tried Twitter for a while and now you think it’s about to Jump the Shark already?
12 Stages of Social Media
- Curiosity
- Interest
- Novelty
- Excitement
- Inviting everyone you know
- Optional: Inviting the Wrong Person (skip to 9)
- Massive Use / Addiction
- Slight Abuse / Accidental Use
- Annoyance / Frustration
- Cutting way back
- “Going Dark” / “Taking a Break” / “Going Private”
- Acceptance / Renewed Curiosity
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