Seth Godin: Why tribes, not money or factories, will change the world

by TTB on May 12, 2009

Once again a very interesting TED talk. This one is by Seth Godin talking about a familiar subject – be it business or cause – organize people who are passionate about the ‘thing’ you are Leading – hence the tribe reference.

It is funny and informative 17 mins. The speech talks about roots of SPCA which was first started to kill stray pets and then how it transformed into a organization to adopt these pets and not kills based on one persons initiative. There are atleast half a dozen other such examples of how ‘tribes’ are formed.

The key take away was – he asks three questions

  1. who are you upsetting – Challenging status quo means you are upsetting some one :)
  2. who are you connecting – organize
  3. who are you leading – focusing on that part of it but the mechanics

Quality of a leader – One who challenges status quo, ability build a culture , have curiosity , commitment to the tribe and cause

Link to the Ted talk

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