I look forward to metrics and industry reports to understand where the adoption is and where people are spending, making money and so on. Recently i came across nielsen’s report on online usage/behaviour and spend. My usage of this report has grown 746% since it was released. (duh .. yeah read on)

Just because one can make up  a metric does’nt mean it makes sense. As the title says i could be wrong a arbitrary % on this nielsen’s online engagement of internet users report. I found many relevant numbers and some too vague to be a report and highlighted. (as i said .. i may be wrong )

Highlights Of The Report Include

• The number of American users frequenting online video destinations has climbed 339 percent since 2003. [ttb: sound very irrelevant .. since when did we start having online video destination sites? ]
• Time spent on video sites has shot up almost 2,000 percent over the same period. [ttb: are you serious? how can you report this as a relative number? this is like saying users of NotYetInventedProduct are below 20%]
• In the last year alone, unique viewers of online video grew 10 percent, the number of streams grew 41 percent, the streams per user grew 27 percent and the total minutes engaged with online video grew 71 percent. [ttb: ok now this seems like a good number to report]
• There are 87 percent more online social media users now than in 2003, with 883 percent more time devoted to those sites. [ttb: this is someone sitting there going let me make up a number now .. some startup will use this in their business plan to make their business case]
• In the last year alone, time spent on social networking sites has surged 73 percent.
• In February, social network usage exceeded Web-based e-mail usage for the first time.

full report

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